F A I R T O F A R M E R , D I R E C T T R A D E
Chanchamayo produces approximately 40% of Peru’s total coffee production. This coffee is grown using a typical small-holder model with each small-holder producing less than a tonne of coffee per harvest. Although Chanchamayo is a valley, it is still 1350 metres plus above sea-level. The Arabica beans grown in Chanchamayo cover (in general) Caturra, Typica, Pache, and Bourbon varietals. At these higher altitudes the beans tend to be shade-grown, which adds density to the bean and gives a more complex and pleasing flavour in the cup because it has grown more slowly, due to the shade. This coffee is classed as SHG (strictly high-grown) which means that the coffee is all grown at 1350 metres or above.